Snugs is a Polish retailer of Scandinavian porcelain and accessories for interior decoration – eg. rugs, candles, lanterns or frames. Anything that stokes the climate of a house or adds to its unique character.
We decided to abandon the strict, very simple solutions often associated with Scandinavian design and win over the customer with something fashionable, but a little unknown. At the end of the day, the store is a brand operating on the Polish market and its communication style – open and warm – has to hit home with Polish customers. We gave up on any obvious connotations, such as a home or porcelain and created the basis for a corporate metaphor.
Designed by us, the name is a combination of two words – the English word „snug” meaning cozy, warm, small but well-arranged and safe. Added to this was the Swedish word „snygg” roughly meaning something pretty, neat, tidy. The name fits the Scandinavian concept of hygge – or the state in which we enjoy the presence of loved ones, good food, beauty, cozy atmospheres and warm lighting. Hygge is the celebration of everyday life.
Little bird in the brand's logo is inspired by Scandinavian patterns, design, and decorations. On one hand, it stands for independence and freedom of choice. On the other hand, it reminds us about returning to the nest, that one special place, home. Birds are often associated with particular feeling of coziness at home – they are drawn to friendly people who feed them. They wake us up with songs and curiously look inside our homes. Modern, curved shape and attractive minimalism of the logo compliment the brand's name.
The company look is fulfilled with an extensive icon set, developing the logo. They can be used in various graphical forms and in many situations, complementing communication. The business cards are decorated in a simple style, decorated only by the icons embossed into colored paper of a correspondingly high weight.